Culture as a commodity is
used in advertising as a means
to make the product "unique",
making it stand out from other
competing brands. As seen in
this picture, the culture is often
given a faceless identity.
The associations we make with "familiar"
objects and images, is what gives commodity
culture its foundations, and thus its ability to
influence or enhance our experiences. This re-
creation of a classic corner restaurant booth,
for me denotes a satirical tone, that mocks
iconic America by recreating a scene that has
been replicated over and over to a degree that
we are no longer unique.
What would normally be an advertisement for
an entertainment destination, is dramatically
changed in contrast and color to depict a less
welcoming and almost hostile environment;
a deliberate juxtaposition designed to alter
our perceptions of how we see these images.
Great selection, but where are the names of the artists? How will you remember who they are?
ReplyDelete